CPG Brand

Double Your CPG Email Revenue with a 1-Click buy button for Klaviyo + Shopify.

Minimal effort, maximum output. Increase AOV & Customer LTV through your HIGHEST ROI channels; email + SMS.

Are you ready to release The Pony from its stable?

The Pony was my secret weapon over the holidays to grow Customer Lifetime Value.

David Sanghera
Founder, HerLiaison
Organifi
Liason
Atolla
Pet Plate
Lock Laces

Built to drive incremental revenue

THE SaaS designed to simultaneously maximize your CPG Lifetime Customer Value, Conversion Rate & Average Order Value (AOV) with a mobile-first, personalized shopping experience at scale.

1-Click, 2x Your Revenue

Make your customer's next purchase, their most valuable yet & keep them coming back for more. Leverage existing data to suggest products and personalize seamless, red carpet checkout.

  • Increase AOV by 23%

    Personalize upsells & cross-sells to promote complementary CPG product discovery & repeat purchase.

  • Up Email Conversion by 151%

    Combined impact of AOV and Conversion Rate results in a substantially higher LTV.

  • Higher AOV + Increased Conv Rate + Repeat Purchases => 2x Revenue

    Getting 1 out of 10 new customers to buy again increases revenue by 20%. Getting 5 out of 10 will double it.

Such a simple, practical shopping experience from our email marketing - a great way to build a stronger relationship with our customers!

David Sanghera
Founder, HerLiaison

Dynamically Personalized Checkout Experience

Treating your loyal CPG customers like strangers? Increase their value & offer them a white-glove shopping experience. Leverage what you know about their habits to cut shopping time in half.

  • Highly-Relevant Product Discovery

    Effortless product discovery & automated recommendations based on past consumption.

  • Shortest Path To Checkout

    Repeat customers don't need a single keystroke to complete a purchase. PONY leaves no room for hesitation.

Maximize Your Remarketing Channels

Take the checkout experience to your customers, wherever they are.

  • Shoppable Emails

    55% of emails are opened on mobile devices. 1-Click buy buttons complete the seamless checkout process.

  • Shoppable SMS

    With 99% open rates, mobile-optimised checkout links make the SMS shopping experience effortless for both you and your customer.

  • AOV & Conversion Rates are typically HALF on mobile.

    Not with PONY - mobile & desktop purchases are fully in step.

We have happier repeat customers because they don't have to click around our store to find what they're looking for. I would recommend to any direct to consumer brand.

David Sanghera
Founder, HerLiaison

Cut Unnecessary Clicks To Checkout

90% fewer clicks, 70% Higher Conversion Rate & 50% Higher AOV

From the blog

From our brains to work on your bottom-line…

Article

Skip product details and send customers right to checkout

If you're an e-commerce merchant and you aren't leveraging email marketing to its fullest, you're throwing away your most qualified leads that drive most repeat purchases.

Joel Van Horn

· 6 min read

Article

The future of SMS

Mobile purchases just surpassed desktop purchases to become the #1 sales channel. With mobile sales now king, it follows that mobile capability is more important than ever.

Ben Fisher

· 6 min read

Article

Why 74% of new customers won't buy again

E-commerce has arguably become the easiest way to start a business and reach the largest audience possible. But if everyone’s doing it, who is actually successful?

Joel Van Horn

· 6 min read
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